The producers of an upcoming film about the founding of the Atari gaming company are looking for a sale of cryptocurrencies to block the financing of the film. Variety reports that media company Vision Tree plans to sell "Bushnell tokens" -name of Atari's founder, Nolan Bushnell-as part of an initial offering of currencies, with the hope that it can raise up to $ 40 million from the budget of the company. movie through the sale. The producer of Leonardo DiCaprio Appian Way is also producing the film.
In addition to earning a portion of the movie's profits, anyone who buys a Bushnell coin will also get feedback on the film's release and release, according to the report. "We wanted to allow Atari fans and players to be co-owners of the project and the experience," said producer J.D. Seraphine in a statement to Variety. It is not clear exactly how this would work, nor how much influence investors would have.
The project is described as a look at the social network of the gaming company's foundation, as seen through the lens of Bushnell's life. However, the film arrives at an unpleasant moment. Last month, the organizers of the eighteenth edition of the Game Developers Choice Awards rescinded their plans to award the Bushnell GDC Pioneer Prize, after stories of sexist and inappropriate behavior during the first days of Atari began to appear in network. The stories included Bushnell trying to hold board meetings in a hot tub and, in general, fostering an environment similar to a fraternity house at work. A film that refused to recognize these supposed aspects of Atari's early corporate culture would be problematic in itself. The fact that this particular project is trying to finance itself based on the Bushnell name despite recent controversies is perhaps even more imprudent.
If Bushnell's past is not enough to divert him from the project, the token scheme could be the trick. Although the cryptocurrency has seen an increase in popularity in recent months, with companies like Kodak launching their own currencies and seeing market success, the crowdfunding of a film in this particular way is a premise largely unproven. Recently, the SEC has been stopping several ICOs, which are highly unregulated and susceptible to fraud.