The last project of The Weeknd, My Dear Melancholy, obtained more than 26 million transmissions in its first 24 hours on Apple Music, with the main song "Call Out My Name" that attracts 6 million of those transmissions, the company tells The Verge. That in itself is not a record, but the numbers of Apple Music exceeded the performance of the single in Spotify, which obtained almost 3.5 million broadcasts in the same period, the biggest debut of 2018 in the service, according to Republic Records.
To be clear: Spotify has more than 120 million other users, had two exclusive music videos of the EP, and was where The Weeknd pointed to his followers to broadcast the album on social networks. And it's not an anomaly either: this is the third time Apple Music has beaten Spotify in a major release in the last 13 months.
The first day of Drake & # 39; s More Life broadcasts on Apple Music beat Spotify by a staggering 33 million, and the broadcast service dominated the first week's broadcasts of Post Malone's single "Rockstar" in the United States.
Apparently, Apple Music has deciphered the transmission formula in terms of hip-hop and R & B, despite a considerable disadvantage compared to Spotify users. While Apple Music is not the dominant service when it comes to subscribers, it is quickly becoming the leader when it comes to commitment, at least when it comes to the world's largest genre, and that can not be overlooked.