We are still far from the opening of Star Wars in 2019: Galaxy's Edge, the twin expansion lands that will open at Disneyland and Walt Disney World, but the narrative basis for the new parks is already being established in silence. Specifically, Timothy Zahn's new novel Thrawn: Alliances will send Darth Vader and the Grand Admiral together on a mission to Batuu, who notes that it is the same planet that will serve as the setting for Galaxy's Edge.
Disney has not revealed much about the planet, it's just a remote trading port, and "one of the last stops before Wild Space", but taking the opportunity to build knowledge before it opens the park is a smart way to Get interested fans ahead of time. Thrawn is already a fan favorite, and visiting Batuu, seen through the lens of the popular Grand Admiral, is an easy way to win over people. And if the existing Avatar world of the company is something to follow, it is likely that some Easter eggs from the novel will also appear somewhere in the park.
All this is related to Disney's biggest strategy with its properties like Star Wars, Marvel and Pixar, where everything, movies, books, comics, merchandise, games and even real-world theme parks, merge into a cycle of perpetuating references They take fans from one Disney brand experience to the next. And along with the upcoming "immersive" Marvel expansions that also target three of the company's parks, it's clear that House of Mouse has no intention of stopping here.