Elon Musk has sold millions of dollars in branded hats and flamethrowers, and now he says his Boring Company will sell "interlocking bricks" made from the rock that machines that create tunnels dig out of the ground. In other words, think of Lego, he says, except giant, heavy and made of earth.
Musk says the Boring Company will sell "kits" of bricks, starting with one that facilitates the construction of "ancient Egypt," as replicas of the pyramids, the Sphinx or the Temple of Horus. The bricks will be "life-size", although it is not clear what it really means. And they will be bored in the middle, to save some weight, but still qualified to withstand the California earthquakes. (As is typical, Musk announced the idea for free on Twitter).
It is not clear when these bricks, or kits, will be available, or how much they will cost. The Boring Company is currently only digging short preliminary tunnels in California and Maryland, so presumably it is not enough to start selling any of these tumbled rocks yet. But the small company has big plans for tunnels across the country to facilitate arguably futuristic transport modes, so there will be a lot of freshly cleared land if half of them were to be carried out.
New Boring Company merchandise coming soon. LEGO-type life-sized bricks made of tunnel-like rock that you can use to create sculptures and buildings. Rated for California seismic loads, so super strong, but boring in the middle, like an airplane wing stringer, so not heavy. – Elon Musk (@elonmusk) March 26, 2018
What is clear is that finding something constructive to do with all this land removed has been a priority for Boring Company for a while. The company has stated for a long time on its website and at several town planning meetings that it wants to find ways to recycle the bedrock that it will remove from its tunnels, with an emphasis on turning them into "useful bricks" to build. "(Frequently asked questions on the company's website even refer to the pyramids as inspiration for the idea.) Boring Company has also considered using this extra land to align the tunnels it is creating rather than with concrete, which affirms it would be more ecological.
Musk really used the term "LEGO-like" when he described the idea of building blocks on Twitter, which made me wonder if the notoriously litigious Danish toy maker is paying attention (especially since Lego recently announced its own green bricks). Of course, as we saw when questions arose about the boredom company's flamethrower, Musk has a pretty simple solution for problems like this.