While Ford has spent much of the year talking about their plans for cities and connected cars, re-talking about trucks and SUVs that will sell to consumers to pay for all that advanced technology. But Ford strives to be known for its hybrid vehicles and steal the thunder from all the other companies trying to get into the electric car game.
On Thursday, in Dearborn, Michigan, Ford's global markets chief, Jim Farley, unveiled the automaker's product plans in the next decade, most of which are trucks and SUVs that will have a traditional hybrid system or will be complements of some kind. These vehicles will also be equipped with features such as 4G LTE end-of-year and automatic emergency braking as Ford presents features of Transportation Mobility Cloud announced in January at CES.
Ford Mustang, F-150 and ExplorerFord
Ford previously announced plans for hybrid versions of the F-150 truck and the Mustang sports car, but now says it will introduce hybrid variants of the SUVs Escape and Explorer, as well as the next all-terrain-oriented Bronco and probably another smaller SUV without first name. Hybrid variants will take different forms in different applications, Ford said. The F-150 is intended to aid in transport and a mobile generator, while the promises of the Mustang, "performance similar to the V8 with more low-end torque."
"It's a bold move to stop passenger cars almost completely, but the good news is that the shift from consumer to SUV shows no signs of slowing down," said Jeremy Acevedo, manager of industry analysis at Edmunds. "However, this trend is far from being a secret, and by the time 2020 arrives, new Ford vehicles will have great competition, although SUV sales are robust, the market is starting to contract, and when lots of dealers are flooded with SUVs of all sizes, shapes and brands, it's going to take a lot to excel. "
But Ford is also betting on a new performance-oriented battery-powered electric SUV in 2020, announced in January as Mach 1. The company also says there will be six electric vehicles for 2022 and a charging strategy for them.
"Throwing a charger in the trunk of a vehicle and sending customers on their way is not enough to help promote the viability of electric vehicles," said Sherif Marakby, vice president of Autonomous and Electrical Vehicles. "In addition to expanding our line of electric vehicles, we are redesigning the ownership experience to ensure that it addresses the customer's hot spots that are currently widely adopted today."
The income of the F Series is higher than the income of Facebook, Coca-Cola and Nike
It makes sense Ford depends on trucks. The F series has long been the bestseller of its kind, with Ford's admission today, "the F-Series revenues alone are higher than the income of the Fortune 500 icons like Facebook, Coca- Cola and Nike. " That news alone was already won. Ford obtained a "buy" rating from Morgan Stanley on Thursday afternoon.
The automaker already showed the smallest Ranger pickup in January at the Detroit Auto Show, and the related Bronco SUV is expected to be shown next year, and both will be built in the US. UU
However, despite the fact that the company sells the second hybrid in the United States, behind the Toyota, it has not forged the reputation of electrification that Toyota, General Motors, Tesla or even Nissan have in recent years. And who knows what the electric landscape will look like in 2022?