Macy’s is using VR — not AR — to sell furniture

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Macy & s is planning to use virtual reality experiences to sell furniture to customers in 50 stores this summer, becoming the latest company to jump on the shopping cart (reality) of using virtual reality to sell things to people. , through VentureBeat.
Unlike Amazon, Ikea or Target, everyone has some sort of experience in augmented reality furniture so that users see what a table or chair looks like in their living room, Macy's uses real virtual reality, headphones and everything, to show furniture to customers. As FurnitureToday reports, customers at Macy's stores will be able to design a room with furniture using a tablet, and then test the design by actually "entering" the space in virtual reality.
Macy's believes that technology allows the company to demonstrate a wider range of furniture without dedicating so much physical space to display it in its stores. Jeff Gennette, CEO of Macy's, also claims that virtual reality demonstrations have caused fewer customer concerns about furniture installation, as well as an increase in sales, particularly of items that were not even physically in a store.
Macy's plans to roll out virtual reality demonstrations at 50 stores this summer, but if successful, it could appear in more Macy's stores in the near future.


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