Oppo is ending its line of high-end headphones and Blu-ray players

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Oppo Digital, the 14-year-old American brand known for its high-end audio and record players, says it has started closing its business. From April 2, Oppo Digital says it will stop manufacturing "gradually" products such as PM3 headphones and DVD players, Blu-ray and 4K UHD. Oppo Digital is an independent company from Oppo, the phone manufacturer that is not affected by today's announcement.
However, customers who own existing equipment may obtain technical assistance, even for items inside and outside the warranty. Those who purchased an Oppo Digital product in the last 30 days are eligible for a refund. Oppo said it will continue to sell products on its website and through authorized resellers until stocks run out.
In a frequent question on its website, Oppo Digital said it would issue firmware updates for its products when "new features or bug fixes warrant such an update." Oppo said its newest products such as the Blu-ray UDP Blu-ray disc player 4K and 4K The UDP-205 4K Ultra HD Audiophile Blu-ray disc player is likely to receive more frequent firmware updates, while the Older models, such as the BDP-103 Blu-ray player, will only receive one if a critical problem arises.

It has been 14 years since we established OPPO Digital in the United States. As our latest 4K UHD players reach the … Posted by OPPO Digital on Monday, April 2, 2018

Oppo did not say why it is closing its audio and record player business, although it is likely due to consumers shying away from physical media in favor of streaming services such as Netflix, Hulu and HBO. "From now on, OPPO Digital will focus its main effort on organizing and ensuring long-term support for the existing generation of products," the company said in a statement. "As such, we will not have the resources to develop and launch new generations of products."
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