Snap is about to undergo another round of layoffs, with this cut of around 100 engineers, according to Cheddar and CNBC. While that is a small portion of Snap's total count, around 3,000 people reportedly represent about 10 percent of the company's engineering team. The cuts are expected to arrive within a week and will be the first focused on engineering. Snap has not commented on the report.
This is the fourth round of redundancies in Snap in the last year, although the first three were much smaller, affecting a dozen people each. The cuts occur amid struggles during the first year of Snap as a public company: the service has experienced a slow growth rate compared to services such as Instagram, which has rapidly expanded its number of users since the cloning of the feature Historias de Snapchat; At the same time, his hardware efforts seem to be failing, with his work on a drone going nowhere and poor sales of glasses.
It was not indicated from which areas of the Snap engineering team the cuts could proceed. It is quite possible for the company to fire employees who worked on hardware products from which it happened, instead of people dedicated to the main application. Snap recently launched a redesign of Snapchat, to a mixed response, as a first step to increase engagement and defend against Instagram.