The last joke is Tide Pods

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The idea of ​​swallowing a Tide Pod used to be a little funny.
For example, when The New York Daily News published a comment by Senator Chuck Schumer under a rudely ageist headline in September 2012. He was recently informed that 40 children in New York City had eaten Tide Pods and received medical attention for eating Tide Pods in the previous five months. And he said, almost without provocation, "I saw one on my employee's desk and I wanted to eat it." It is well printed and is best aloud. "I saw one on my employee's desk and I wanted to eat it."
Very funny! Especially if he's familiar and entertained by the general countenance and manners of Chuck Schumer, who, as a regular at the Labor Day parade in Crown Heights, where it's so cheap and easy to get drunk in the sun, I am. Haha, Chuck. I know you were talking about a serious problem, so I'm sorry for being simplistic, but at the same time, why the hell did you say that? Makes me laugh.

Daily news of New York

Know Your Meme has a full story of how it all began, but in summary, the Tide Pod meme evolved from the fairly common subgenre of "eating things you should not eat," which also includes chlorine consumption memes and prohibited snack memes . The "forbidden snacks" are particularly popular on Tumblr, where people joke about eating dice from Dungeons and Dragons, Himalayan salt lamps, bath bombs, pencils and pencils from Nintendo DS. The joke is simple: it looks delicious, but you should not eat it, but think how absurd and bad it would be if it did. Layered, perhaps something is said about how we have spent the last 75 years training us to consider things with colors, flavors and unnatural textures "food". Some guy tried Gushers to create a Tide Pod inspired Oil Well. What is the difference? But most likely, the joke is what it seems: silly. A way to pass the time.
Some of these are funny, moderately. It's no more fun than a random tweet I read this morning, but definitely no less fun than Salt Bae. You know, get your kicks where you can? But bop forward six years and Time is running the headline "Chuck Schumer fully predicted the tidal wave phenomenon in 2012." I stopped laughing Shut up! Totally shut up!
How did this happen? For whom is this? Who is laughing? Is there someone?
The tilt (now shared between blogs and traditional media) to turn each joke or event online into a conversation piece for days or months at a time, doing a head cannonball from a 30-foot trampoline to a stretch Four-inch deep puddle of substance, makes me want to die. There just is not enough there, so Tide Pod's meme has occupied so much space in the conversation.
How did this happen? For whom is this? Who is laughing? Is there someone?
I am reluctant to do this, but I have to quote the essay that may be the definition of the prophetic essay: the length and length of David Foster Wallace on the relationship of the United States with television. This was published in 1993, before the social network was really a concept, and certainly it would make sense before that a restaurant in Wichita, Kansa, would serve donuts inspired by the meme. Before "how many levels of irony do you have?" It would become a frequent question among children who post things they believe in and things they do not do with the same level of sincerity and seriousness.
"Irony tyrannizes us," he wrote. "The reason why our pervasive cultural irony is at once so powerful and so unsatisfying is that an ironist is impossible to pinpoint.All irony is a variation of a kind of existential poker face." All the irony of the United States. It is based on a "I do not mean what I say".

The Tide Pod meme, which originated with people who were almost definitely not eating Tide Pods, was misinterpreted and re-introduced so many times that some teens ended up eating Tide Pods. It became a joke about how idiots on the Internet will do anything, a joke about how offline adults will panic about everything. Tide Pods mingled with online anime culture, furry culture and the "general mockery of the whole culture of standards". It became a joke about all the jokes. Did any contribution really have any clear intention behind this? Did anyone have any idea if they wanted to say what they were saying? Asking him would only make you laugh even more, he got into the joke.
"Today's irony ends by saying:" How banal it is to ask what I mean ".
I guess we've been doing this since at least 1993?
It's a nightmare. Children getting sick with poison? Sad, not funny. Bloggers trying to get into the joke? So embarrassing. Thirteen minute YouTube explanations? I can not tell you how many times this year I've searched on Google "How to put the eyelid back on if it accidentally succeeds". Do adults all act worried about children who die from ingesting laundry detergent? I mean, of course, but at the risk of being rude, there are not so many children and there are much bigger things to worry about if you are in charge of the welfare of another person. Like cars!
The madness of Tide Pod is an example of the Internet machine operating exactly as we have built it. I'm sure you're familiar, but it says the following: Meme becomes popular on Twitter or Reddit or in a bodybuilders forum; bloggers talk about the meme because it's their job; the national shows of the morning try to understand the meme because they have been told to start treating the internet as something real; local companies participate in the meme because maybe they will be on television for doing it; the nightly news generates an irrational panic about the meme because this is the purpose of the nightly news; bloggers are obliged to comment more, with an unnecessarily detailed explanation, because now the publications will receive lots of search traffic; the subculture from which the meme emerged is divided into two factions: people willing to lower themselves by making versions of the lowest common denominator of the joke that will spread rapidly and keep them in the spotlight, and people who will duplicate the encryption of the meme with -white and intricate layers of irony and sarcasm that make it indecipherable for an outside world that, however, will try to decipher it. Meanwhile, everyone gets angry more and more and becomes more bored.
The madness of Tide Pod is an example of the Internet machine operating exactly as we have built it for
Who on this assembly line is having fun? You now have the cookies of Tide Pod on Instagram and Tide Pod Jell-O at the local pub. Now you can not buy laundry detergent without the special type "Opening the Mafia Bag" from Wal-Mart that is next to your elbow, asking about your day. (Not that it's better to be him.) I can not even imagine how many times he had to smile at some fool who says: "I swear I'm not going to eat them, haha!")
Now you have a popular culture founded on something that nobody likes. Remember when all cultural critics were worried about things like "highbrow vs. lowbrow" and "kitsch vs. art"? A lot of snobs? Now we have to worry that everything we see is something that we have raised completely by accident and actively hate. We do not even have time to debate the notion of "guilty pleasure," because we no longer find pleasure at all.
Wallace quotes the poet and sociologist Lewis Hyde, who wrote in 1979: "Irony only has an emergency use, it is the voice of the trapped who have come to enjoy their cage."

You could say I'm being a grump, pampering the fun that maybe someone, somewhere, still has. But the fact that adults have become so paralyzed and horrified by the idea that the nation's teenagers eat Tide Pods also speaks of one of the most alarming facts about life in 2018, which is that we live in a country where "Adults" seem mentally unable to recognize the fact that children are actually doing much, much better than them. "Children are more literate in irony, which is sad for them, but they are also more informed, more aware where they are in space at any given time online, and more educated than any previous generation about the way ideas are disseminated and how and where they can be trusted.
Tide Pod's reactionary memes that make fun of this kind of hysteria are again, not funny (!!), probably because the joke is too obvious to surprise or delight someone. Also, this has been going on for too long and I'm tired. The latest evolution of the Tide Pods phenomenon is "conservatives on Twitter who say they do not have to listen to the survivors of a school shooting when they talk about gun control because teenagers also eat Tide Pods."

MSM says that these children in Florida are the voices of gun control and that we conservatives should sit and watch. Ummm no, finally we have a People's President who will listen and fix things … And were not everyone eating corncobs last week? Are they # 2A and weapons control experts now? pic.twitter.com/I4F9wDLxO4- Dallas #MAGA (@DallasIrey) February 24, 2018

Did you ever scream and scream?
Last week I sent an email to my second cousin, who lives in Costa Rica and helps people reorient their communities around shared farms. She does not really capture the plight of a blogger from Brooklyn (well for her!), But I essentially complained about everything that happened in my life in the last six months and then swore: "I'll stop saying & Internet & # 39 ;. It's terrible, "because it's like it's better to breathe quietly for yourself."
Like the participants and observers of the meme Tide Pod, I had no idea how serious it was, and I only decided later: very seriously, thank you. I've overcome it! Tide Pods is the last joke, and this is my last word. From now on, I'm just going to breathe silently for myself.

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