Uber is bringing its urban planning tool Uber Movement to London

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Uber is launching its Uber Movement urban planning tool in London. The software, which the company that launched the first trip unveiled for the first time last year, provides urban planners and the public with access to anonymous data from millions of Uber trips in specific cities. This means that anyone can use Movement to compare current and past travel conditions, discovering how long specific trips will last at different times of the year.
The Uber Movement is part of the company's broader plan to appease regulators by sharing valuable data with them after years of abrasive business tactics. This is particularly relevant in London, where the local transport agency, TfL, announced that it would not renew Uber's license to operate last September. Uber is appealing that decision, with a hearing set for June. The company also made changes to its application in London recently, which makes it clear that its controllers are authorized by TfL.
Speaking about the launch of the Uber Movement, Uber UK city director Fred Jones said that under the new leadership of the company he wants to be a "better partner for city planners and regulators" and provide them with "valuable information." for the future". The Jones da example, is data that shows the impact of travel time caused by the closure of Tower Bridge in 2016. This information can be useful when planning similar projects in the future, says the company.

Image: Uber

In the past, Uber has been criticized for tracking the user's location even when they were not using the application. (Subsequently, it reversed after the reaction and allowed users to "opt out"). Given these events, the company states in a frequent question that: "All data shared through Movement adheres to the privacy policy of Uber, and in no case for members to access the individual details of the driver or driver. any way, shape or form. "
Uber said he will launch the Uber Movement in other cities in the United Kingdom, including Manchester and Birmingham in the coming months. In a statement e-mailed to The Verge, a TfL spokesperson said: "We welcome any movement that has the potential to provide greater insight into how people move around London."


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