This short article is sponsored by BeTheme.
We had a heck of a year in 2020. Organizations were required to pivot in brand-new and innovative methods. Customers needed to change. As an outcome, the web required to alter, too.
Prior to we get too far into 2021, it’s definitely important that we review the modifications of the previous year. Due to the fact that a lot of the website design patterns that worked for pre-2020 customers and companies aren’t going to work any longer.
Today, we’re going to take a look at what the latest style patterns will appear like, why they have actually happened, and we’ll likewise have a look at examples of sites and BeTheme pre-built websites that are currently making great usage of them.
Whether you’re developing a website for a brand-new customer or you wish to pivot an existing customer’s website to line up with post-2020 style patterns, keep reading:
1. Utilize more reassuring color combinations
In years past, website design patterns lists preferred bolder color combinations and gradient plans. If you wished to rapidly catch a visitor’s attention and generate a psychological reaction, you ‘d utilize strong colors to do so.
However with all the drama, panic and fear that controlled 2020, we’re visiting brand names tone down their use of color in 2021.
That does not imply that color can’t still be utilized to motivate visitors to feel a specific method. It simply indicates that color combinations will motivate sensations of calm, convenience, and security this year.
Bellroy, for instance, is a business that offers bring products– things like wallets, bags, and phone cases that keep individuals’s products safe and arranged:
Although a few of its items been available in intense colors, the white area and image backgrounds utilized on the site lean towards a more neutral and natural color combination.
The BeSpa pre-built site is another fine example of relaxing colors done right:
As you can see, a tamer color combination does not need to equate to boring. It’s merely focusing on a various set of concerns and feelings; particularly, security and convenience.
2. Effortlessly mix physical and digital images
Lots of people were stuck at house with really little to do however take a look at their screens in 2020. This caused a higher mixing of their realities with their digital ones.
In the past, web designers usually concentrated on developing sites with either pictures or illustrations.
Photos permitted brand names to portray real life situations along with to flaunt their real items. Illustrations, on the other hand, worked for illustrating abstract ideas and to describe extremely technical items.
Nevertheless, now that the line has actually blurred in between the physical and digital worlds, website design can begin showing this modification, too. It does not require to be one or the other.
Here’s an example of this in action from designer Constance Burke:
Her portfolio might’ve gone in any case in the past (i.e. genuine designs using clothes she’s created or a lookbook of hand-drawn style sketches). However she’s mixed the 2 here in an extremely innovative method.
You may likewise think about mixing the physical and digital comparable to how the BeSki pre-built website does:
The homepage begins with an image of somebody snowboarding. Nevertheless, observe how the snow in the hero image ultimately mixes into the next area.
This isn’t simply a white background. The top of the area looks like the top of a snow bank.
This area then transitions back to a real life image, just for it to once again return to the digital style.
3. Produce more effective shopping experiences
With more individuals going shopping online than ever in the past, ecommerce websites require to be created for more effective paths to conversion.
This is particularly essential as customers grow cautious of all the time they’re investing online. While they’ll still need to purchase things online, they’re going to try to find brand names that assist them get in and out of their online shops in a sensible quantity of time.
From offering add-to-cart faster ways in item search results page to developing more succinct item page descriptions, we’re visiting a growing number of ecommerce websites offer quicker and pain-free shopping experiences.
Walgreens, for instance, has an item page style that works well for ecommerce in 2021:
All the relevant information about the item, special deals, and pickup/shipping choices are offered above-the-fold.
If anybody desires more details on the item’s specifications or evaluations, they can scroll to discover them. Otherwise, those who are positive in their purchase, are empowered to take the next actions.
BePestControl’s pre-built website takes a comparable method to ecommerce style:
As you can see, the primary selling points (i.e. the item name, rate, and description) are kept concise. For anybody who requires more details, the description and other specifications are easily offered below the “Contribute to haul” button.
These efficient and much shorter item pages (to name a few time-saving ecommerce functions) will make online shopping a more satisfying and gratifying experience for consumers in 2021.
4. Consist of more user-controlled video material
There was a time when video was all the rage on sites. Hero background videos would be the very first thing individuals saw on sites. Animated explainer videos presented complicated innovations to potential consumers. And so on.
Thanks to individuals investing more time on video platforms like Zoom to get in touch with buddies, household, and colleagues, it’s a medium they’re comfy with today.
As an outcome we’re visiting video pick up this year. Nevertheless, there’ll be no auto-play backgrounds or ingrained videos. Videos will just appear when visitors desire them to.
To do this, web designers will require to consist of video “play” buttons into their styles. Here’s how Payoneer presently does it:
Notification how the white “play” button stands apart in the middle of all that color. The identifiable icon lets individuals understand the alternative to view the review is offered if they’re interested.
BeOptics is a pre-built website that discreetly inserts a video alternative into the mix too:
Once again, visitors do not require to see a real video gamer in order to acknowledge that there’s a video alternative here. The “play” button and the method it changes upon hover will let them understand they have the alternative to find out more by viewing a video.
5. Invest more time displaying trust home builders
Trust has actually constantly been a concern for companies. However as more individuals are selecting to go shopping online rather of face to face nowadays, trust home builders are non-negotiable in website design.
As such, web designers will require to make more space for trust home builders that increase customer self-confidence. Things like:
- Information visualization (e.g. charts, fact callouts, counters)
- Customer, partner, or media logo designs
- Customer reviews or consumer evaluations
- Case research studies
- Security seals (e.g. Bbb (BBB), TRUSTe, PayPal Checkout)
- Evidence of social great
If you desire your site to persuade potential consumers, customers, users, readers, or customers to take that huge leap, think about which trust home builders will be the most essential for them to see.
Omaze, for example, is a platform that offers individuals entries for rewards based upon the contributions they have actually made. Instead of focus strictly on the rewards, Omaze highlights all the great it and its donors have actually done:
It likewise has an area where it flaunts trusted publications that have actually included Omaze (which brings authenticity to the company):
And it utilizes information visualization and non-profit reviews to offer more openness about what’s occurring behind the scenes:
Even if you’re developing a website for a much smaller sized company (and even yourself), there are outstanding trust home builders you can put out there for visitors.
BePortfolio, for instance, is a fantastic example of how you might do this for your own portfolio website (or for a fellow innovative’s website):
The web page has actually committed a great deal of area to trust home builders:
- Pleased consumer counts
- Case research studies
- Portfolio samples
- Customer logo designs
Individuals wish to feel safe and protected online and providing ample factors to trust your brand name will go a long method in making that take place.
Have you started to utilize these brand-new website design patterns yet?
Things like minimalism and strong heading typography will never ever head out of style. However there are other patterns from current years that will require changing as an outcome of 2020.
In order to bring higher sensations of security and convenience to customers, web designers will be changing to relaxing color combinations, combined site images, effective ecommerce style, user-triggered video, and trust home builders in the year to come.
We have actually currently seen a little handful of real life examples that utilize these brand-new website design patterns. If you wish to quickly execute these patterns in your own site styles, BeTheme has more than 600 pre-built websites to assist you out.