Dell Technologies has actually verified the promo of long time Dell veteran Driss El Ougmani as the $94 billion business’s brand-new head of international channel and specialized sales.
Ougmani has actually been with the Round Rock, Texas-based business for almost twenty years primarily in executive functions in EMEA (Europe, Middle East and Africa). Efficient instantly, Ougmani is now the brand-new leader of Dell’s International Channel, Alliances & & OEM Specialized sales group.
” Driss has actually been with Dell for 18 years and was most just recently vice president of the [Infrastructure Solutions Group] Data Center Presales Channel group for EMEA,” stated Dell in a declaration to CRN. “He likewise has comprehensive core sales management experience in business and emerging markets. This relocation is another example of our dedication to drive tactical development through the promo of leaders with competence throughout core, specialized, services and channel sales.”
[Related: Pat Gelsinger Will Get Intel ‘Revved Up Again:’ Michael Dell]
Ougmani changes Scott Millard, who left the position previously this year to end up being senior vice president of business sales at Dell.
” I’m delighted to bring my comprehensive management experience in sales and in our partner community to this brand-new chance in International Specialized Sales,” stated Ougmani. “This is another fantastic example of Dell Technologies’ dedication to driving development and improvement throughout business with our partners.”
Previous functions Ougmani held at Dell consist of basic supervisor of Mediterranean and French Africa, in addition to executive director and basic supervisor of business options in EMEA.
Dell has actually been reorganizing its channel sales technique in addition to its sales management group because in 2015 in a transfer to provide channel partners more earnings chances.
Dell Technologies Expense Scannell, president of international sales and consumer operations, informed CRN in 2020 that the sales restructuring is to much better Dell’s mantra of basic, foreseeable and successful for channel partners by lining up service suppliers with Dell’s sales groups.
” This enables us to have amazing size and scale like no other business in the market. Under our ‘basic, foreseeable, successful’ objective, it lines up the channel go-to-market and our sales go-to-market and puts everybody in positioning to drive more development through the channel,” Scannell stated.
” Now when I have my most senior sales leaders John Byrne and Aongus Hegarty likewise own the channel, then now I can hold them liable for the success of the channel,” stated Scannell in an interview with CRN. “So as we develop our go-to-market technique, vision and our programs– it’s not simply [global channel chief] Rola [Dagher] and I stating, ‘The channel is necessary’– it’s every sales leader worldwide stating, ‘OK, we got the marching orders. Now we’ll go perform and grow business.’ So it’s much tighter positioning and responsibility. In life, if you do not have positioning and responsibility, you have absolutely nothing.”
For its 2021, Dell created a record $94.2 billion in sales, up 2 percent year over year, driven by record need in customer sales.