According to reports, Amazon has agreed to acquire the smart housing company Ring for more than one billion dollars, according to Reuters. Ring is best known for selling its bells, security cameras and connected flood lights, while Amazon introduced its own line of solutions for smart homes last fall with Amazon Cloud Cam and Amazon Key.
"Ring is committed to our mission of reducing neighborhood crime by providing effective but affordable home security tools for our neighbors that have a positive impact on our homes, our communities and the world," a Ring spokesman said. a statement. "We can achieve even more by partnering with an inventive and customer-focused company like Amazon."
Like many of Amazon's previous acquisitions, Ring is expected to continue operating under its own brand and integrate product features into Amazon's core products, just as Whole Foods began selling products from 365 brands in the Prime delivery service. Amazon, while Twitch and Audible run independently of Amazon.com.
"We are excited to work with this talented team and help them in their mission to keep homes safe and secure," an Amazon spokesperson told The Verge. With the emphasis on security, it is likely that Amazon will buy Ring to integrate more domestic surveillance features into its Echo smart speaker line, or improve its Cloud Cam product.
This is Amazon's second acquisition of smart home three months; In December, the company acquired Blink, another smart door company.