The influx of rumors suggests that we should expect cheaper iPads and MacBooks this year. First of all, we know that the MacBook Air may be receiving a less expensive update, as several reports suggest. The latest comes from DigiTimes, which today reported that Apple will launch a new 13.3-inch "entry-level" MacBook at the end of the second quarter of this year.
While the report refers to the new device as a "MacBook," its screen size suggests that it may be an updated version of Air, since the MacBook only comes with a 12-inch screen. The timeline also coincides with WWDC in June. DigiTimes indicates that the MacBook will have a Retina display with a resolution of 2560 x 1600.
KGI Securities analyst Ming-Chi Kuo said earlier this month that Apple would launch a cheaper 13-inch MacBook Air during the second quarter of this year and that the lower price could help boost sales of Apple laptops. A few days later, an Economic Daily News report from Taiwan claimed that the new MacBook Air would cost between $ 799 and $ 899, coinciding with the Kuo report. The current 13-inch and mid-2017 MacBook Air costs $ 999.
We also expect cheaper iPads this year. The DigiTimes report mentions that we can anticipate an updated iPad of 9.7 inches in the second quarter of this year, and a new iPad Pro in the second half of the year.
Last December, the departure also reported that the new 9.7-inch iPad could cost around $ 259, below the $ 329 Apple iPad launched last March, and the Economic Daily News of Taiwan recently reported the same. At the end of February, Apple obtained regulatory approval for two mysterious iPads in Eastern Europe, suggesting that new iPad models might appear.
As competitors cut prices during the holidays and Apple mostly refrains from cutting prices, perhaps having lower base prices to start will be the company's strategy to sell more units this year.