The long-awaited Apple update of the 2013 Mac Pro will not be released until next year, the company confirmed in an interview with TechCrunch. From April of 2017, from a round table of press, we knew that Apple was "reconsidering completely" the Mac Pro, in words of the head of marketing, Phil Schiller. Now, we have confirmation that the product will arrive next year after some speculation that it could appear this year at an autumn hardware event that is normally reserved for MacBook ads.
"We want to be transparent and communicate openly with our professional community, so we want you to know that Mac Pro is a 2019 product. It's not something for this year," Tom Boger, senior director of Mac hardware product marketing at TechCrunch, told TechCrunch. Manzana. "In addition to transparency for professional clients on an individual basis, there is also broader fiscal reasoning."
Apple wants professional consumers to know they'll wait at least another year for Mac Pro
Apple understands that its new iMac Pro has a substantial crossover with the customer who could buy the updated Mac Pro, so the company wants to give some clarity of timeline to help those professional users better understand where the products are located . "We know that today there are many customers who are making purchasing decisions on the iMac Pro and whether or not they should wait for the Mac Pro," Boger added.
There are many things that we still do not know about the device. First and foremost, we are not sure what form it will take. The trash-bin style design of the Mac Pro was divisive, but it was Apple's comprehensive design decision to allow for a more modular configuration with easier access to core components such as memory and graphics. "As we said a year ago, working on modular was intrinsically a modular system and observing our clients and their workflows is obviously a real need for our customers and that is the direction to follow," Boger said in the interview.
Apple has also created an entirely new internal team, called Pro Workflow Team, dedicated to coordinating efforts between the company's hardware and software teams to ensure that the final product meets the needs of the main target audience. In other words, Apple needs Final Cut Pro to work well with the new Mac Pro, so the Pro Workflow Team helps keep those two projects tightly aligned. The workflow team is also tasked with interacting directly with professional consumers and worker communities that use Apple hardware and software in graphic design, film editing, animation and other industries.
There is also talk that the new Mac Pro could be one of the first Apple devices with an ARM-based processor, as part of its innovative change of the Intel chips revealed by Bloomberg earlier this week. The deadline for that to happen is in 2020, so it seems unlikely that the new Mac Pro will use an entirely new customized Apple chip set. But it is a possibility. Unfortunately, we probably will not hear more about the new Mac Pro until much later this year, and even then the details are likely to be slim.
Update 12:50 PM ET, 4/5: Additional details were added about Apple's Mac Pro efforts.