Asos, one of the leading names in e-commerce fashion, is launching its visual search tool Style Match for iOS and Android. First introduced for their iOS app in the UK last August, the feature allows users to take or upload a photo in the app to find visually similar clothing styles that are available to buy. Currently, there are 85,000 products available to search, and Asos says it is adding 5,000 new items weekly.
In the era of style bloggers and Instagram influencers, the feature will be useful for users looking to emulate their favorite looks with affordable, fast fashion. Users can tap the camera icon in the search box to upload an Instagram screenshot, a photo taken from a magazine, or take a photo directly from the application, and get results from items they can buy.
With 70 percent of its sales in the UK coming from a mobile device, Asos says it now has a technology team of 900 people and plans to add 200 more. The company is already using machine learning and data science for other functions that learn the preferences of customers over time and recommend the items they may like.
Although there are other visual search tools such as Pinterest Lens and the screen application backed by Kim Kardashian, Style Match seems remarkable for being a feature used to sell the products of a retailer. Because the "Shazam for clothing" features of Pinterest Lens and Screenshop show all similar style options available, the results of high-end designer clothing have made users report that it is "a reminder of how poor they are. you are".
The visual search for purchases feels like the beginning of an industry trend, as when Ikea presented its application for placing AR furniture, and all the other home decoration companies like Lowe & # 39; s and Target released their own versions. With Style Match now available around the world, it's only a matter of time before other e-commerce retailers like Zara and H & M do the same.