Zink is a printing technology that worries me about the future of our species.
My father used to work in a printing press. The truck-size printing presses were a nuisance to set up, maintain and clean. To print a photo, you must use several plates, one for each color. It was expensive and messy, but the prints were beautiful.
After high school, I moved to California, where I worked in digital printing, basically glorified photocopiers. Digital printing made it possible to make shorter print runs, with much less cost and setup time, but the quality suffered. He could see and feel the high points of the ink, the colors were typically desaturated and boring, and the wrong amount of moisture in the room could ruin his image.
Fast forward to 2018, and I can spend days without touching a sheet of paper or a "real" photograph. The screens are so good that I can barely look away from them for a second. And yet, companies like Polaroid, HP and now Canon are pushing this Zink garbage on me.
This press image is an obvious Photoshop. Those are not real impressions. Call me a liar, Canon. Photo: Canon
Zink is a printing technology that uses a special thermal paper to print bad photos of 2 x 3 inches. Do you know how receipts are printed thermally? It's like that, except that instead of getting a coupon code for your next visit, you get a grainy, smudged, irregular, desaturated and changed image of nuances from you and your friends in front of your favorite brunch place.
Canon's press release for its new $ 130 Ivy Mini Photo Printer encourages "the next generation of creators" to "#LiveIRL" and makes me sick.
No matter how many stickers, filters and AR features you place in your printing application, Canon. It does not matter if your printer is in pink gold, mint green and slate gray.
Zink prints are IRL garbage. Do it better