Each company is trying to discover what makes a good digital avatar, especially for messages. Snapchat owns Bitmoji, which you build yourself completely. The "Selfie stickers" are available in Google Allo. Animoji that maps your facial reactions can be done on the iPhone X and sent in iMessage, and the new Samsung Emoji AR on the S9 is part of the camera and can be recorded as long videos that are sent through any messenger service. Some, like Samsung's Animoji and AR, are assigned to your face. Bitmoji allows you to test AR scenes pre-ordered with your character, and the Google Allo option are just stickers. None of these attempts works perfectly.
The world of digital avatars is still in development, and for now, the best we can do is study the landscape. What works better? Are the cartoons effective? Do we want them to resemble us at all? What creepy is Samsung? Paul, Nilay and I took a look at these avatar attempts on last week's show. Please, enjoy the nightmare that followed.