Facebook is adding a new augmented reality feature called goal tracking, which allows people to initiate RA experiences by pointing their phones at an image. Goal tracking is in a closed beta version for developers, but Facebook users can check out simple and animated experiences on Ready Player One and A Wrinkle In Time posters. They can also get the experience by scanning a QR code. A set of developer tools should be released later this spring.
This is a very standard augmented reality feature, similar to the "living images" made by some high-tech printers. But Facebook claims that its system will work more evenly and uniformly than other AR platforms, and that it will be easy for people to convert their posters or images into reference markers. Animations are supposed to stay in place even if someone walks in front of the poster and works even on low-end phones.
Facebook describes it as "persistent augmented reality", because instead of simply recognizing flat surfaces so that you can place virtual objects on them, it permanently stores information associated with a specific image. Another step can be something that can appear not only in a sign or image, but in a specific sign or image in a specific place, using GPS. But we have not arrived with this feature yet.
Ultimately, the goal of Facebook is for many companies and artists to use this tool to "build their brands and connect with customers" through AR. These are some of the things he suggests:
The experience of the movie poster (or any other poster) can work in all kinds of promotions, from a free popcorn to a treasure hunt for free tickets. Restaurants and shops can create immersive and entertaining AR experiences linked to their shop windows (such as fashion shows or chefs in the kitchen) to attract customers to enter through the door. And the opportunity to create games will take us to adventures far beyond what was previously imagined.
Remember all those dystopian sci-fi scenarios where virtual posters cover all surfaces and holographic advertising pets start shouting at you? Welcome to the future