Although the possibility of publishing pre-recorded videos on Facebook Live has been an option for some time, it requires the use of third-party programs such as OBS and Wirecast. Now, Facebook is testing a feature called Premieres, which will allow creators to post videos already created on Facebook Live, as reported today by Engadget.
While there is still not much information about the releases, it seems to be oriented to content such as movie trailers, Facebook Watch programs and music videos, and would include Facebook Live features such as chat. Basically, it's a way for publishers to bring to Facebook the experience of a television premiere or a movie trailer, which allows people to experience a new video together in real time. "We are testing this now with a group of diverse video creators, publishers and programs," says Fidji Simo of Facebook to Deadline. "And we will expand it more widely soon."
The ability to publish pre-recorded content natively would certainly make sense for Facebook, which has been expanding its stable original series. Facebook recently ordered a drama series starring Avengers: Infinity War star Elizabeth Olsen, as well as a 10 episode horror series called Sacred Lies. It was reported that the company plans to spend up to $ 1 billion on original TV in 2018. The Verge contacted Facebook to discuss how exactly Premieres differs from the existing tools that allow creators to post pre-recorded videos on their Live platform.