The Facebook Journalism Project has announced a new program called Local News Subscriptions Accelerator that will work with several local outlets in the United States over the next three months to help strengthen its underwriting efforts.
The pilot program has $ 3 million in funds and will work with 10 to 15 news organizations to help drive their digital customer base, both on the Facebook platform and beyond. The confirmed stores that are participating include The Atlanta Journal-Constitution, The Boston Globe, The Chicago Tribune, The Dallas Morning News, The Denver Post, The Miami Herald, The Minneapolis Star Tribune, The Omaha World-Herald, The Philadelphia Inquirer, The Seattle Times, The San Francisco Chronicle and Newsday.
The points of sale that participate in the program will meet in person once a month to receive training of experts in digital subscription, and they will have weekly sessions that will cover marketing and digital subscriptions. Together with the trainers, the points of sale will design projects that help to solve their individual needs with regard to digital subscriptions. As Facebook is paying the bill, these outlets will have to share the findings they get with the accelerator.
Facebook's journalism project was launched in January last year. His intention is to connect directly with the news industry, collaborating with local news organizations to offer tools for journalists and examine the different ways in which news is delivered to readers on Facebook. Last month, Facebook announced a change in the News Feed to prioritize local news publications in the US. UU If you follow a local publisher's page or if a friend shares a story from that publisher, the story will appear higher in your Feed.
Local media have had a divided perspective on Facebook over the past year, with concerns about attention to a platform that offers a lack of revenue and scope. Many, like The Chicago Tribune, abandoned the Instant Articles after several changes to the Instant Articles and reduced the scope, and others, such as the largest newspaper in Brazil, Folha de Sao Paolo, decided to stop publishing on Facebook completely. Recently, on the stage of Code Media, Facebook's news director, Campbell Brown, spoke about the relationship of the platform with journalism and news delivery. "We're going to have to experiment," Brown said. "We have to be much more transparent and sincere with the editors so that this does not work."