Facebook now has all the major labels behind its recent initiative to use licensed music in videos posted by users on Facebook, Facebook Messenger, Instagram and Oculus. Warner Music Group announced today that it reached an agreement with Facebook to add its artists to the mix, joining Universal Music Group and Sony / ATV Music Publishing. As with previous agreements, Warner's stable of musicians and composers will earn royalties from videos created by fans with their work.
The obvious benefit for Facebook / Instagram users is that their videos will not automatically be reduced for copyright violations if they include portions of licensed tunes. That, in turn, can make people more likely to create and share things on Facebook, something that the company really wants to see more of.
Taking into account all major brands, Facebook has yet to reach an agreement with Merlin to get more independent artists on board, but the company has made great progress in just a few months. You can bet that YouTube has certainly noticed.