As it continues to emerge from the Cambridge Analytica scandal and overcoming another round of privacy issues, Facebook today proposed clearer versions of its terms of service and data policy. "It's important to show people in black and white how our products work," the company said in a blog post in which Erin Egan (vice president and director of privacy) and Ashlie Beringer (vice president and general counsel) wrote together . "These updates are to make things clearer, we do not request new rights to collect, use or share your data on Facebook, nor do we change any of the privacy choices you have made in the past."
For now, these are still proposed, because Facebook gives members of the social network seven days to send their comments before finalizing the new language and asks users to accept the updated terms / privacy of the data. Updates and changes may be made between now and then.
A week ago, Egan and Beringer revealed that Facebook would modernize and modernize the controls of the application to facilitate the location of the adjustments, saying that "instead of having configurations distributed on almost 20 different screens, it can now be accessed from one place" . New menu of Shortcuts to privacy is also coming, and Facebook has introduced a central portal "Access your information" where users can review and manage their data in the social network.
Facebook is presenting a portal Access your information as a comprehensive and direct way to review your data in the service.
Given that numerous steps are needed to calm the uproar and another instance of loss of confidence stemming from the Cambridge Analytica situation, Facebook also encountered another minor controversy this week after CEO Mark Zuckerberg's interview with Vox & # 39; s Ezra Klein. During their conversation, Zuckerberg mentioned a situation in which Facebook had prevented messages on Facebook Messenger about ethnic cleansing in Myanmar from being successful. "In that case, our systems detect what is happening," Zuckerberg told Klein. That led to questions about the extent to which Facebook monitors its messaging platform and its concern for even more privacy intrusions.
In summary, this is: Facebook scans your Messenger conversations for certain forbidden content. He has been doing it for quite some time, but he does not use any data obtained from those scans for the orientation of advertisements or other purposes.
"In Messenger, when you send a photo, our automated systems scan it using the technology of matching photos to detect known images of child exploitation or when you send a link, we scan it for malware or viruses," said a Facebook Messenger spokesperson to Bloomberg. "Facebook designed these automated tools so we can quickly stop the abusive behavior on our platform."
Return to the proposed changes today. One of the goals of Facebook with the new language is to make it clear to everyone, in case it has not yet been, that Messenger, WhatsApp, Oculus, Instagram comply with the same data policy. Here is the list of simplified and updated language that users will see in the new terms and policies:
New functions and tools: we provide information on the features recently introduced. Since we last updated our terms or data policy three years ago, you can now buy and sell items at the Marketplace, start a fundraiser for a cause that interests you, share live and 360 ° videos and add creative effects to their photos.
Personalized experience: everyone's experience on Facebook is unique and we provide more information on how this works. We explain how we use the data and why it is necessary to personalize the publications and ads you see, as well as the groups, friends and pages we suggest.
What we share: we will never sell your information to anyone. We have a responsibility to keep people's information secure and protected, and we impose strict restrictions on how our partners can use and disclose data. We explain all the circumstances in which we share information and make our commitments to people clearer.
Advertising: you have control over the ads you see, and we do not share your information with advertisers. Our data policy explains more about how we decide which ads to show you.
A company: Facebook is part of the same company as WhatsApp and Oculus, and we explain how we share services, infrastructure and information. We also clarify that Facebook is the corporate entity that provides Messenger and Instagram services, which now use the same data policy. Your experience is not changing with any of these products.
Device information: people have asked to see all the information we collect from the devices they use and if we respect the settings on their mobile device (the short answer: we do it). We have also added more specific information about the information we collect when you synchronize your contacts for some of our products, including call history and SMS, about which people have recently asked.
Address harmful behavior: it is better to explain how we combat abuse and investigate suspicious activities, including analyzing the content that people share.
Zuckerberg is ready to testify before the House Energy and Commerce Committee on April 11, where he will answer questions about the use of Facebook and protections for user data.