The great success of Epic Games' iOS, Fortnite, has earned more than $ 15 million in its first three weeks in the market, says the mobile analysis firm Sensor Tower. According to the company's most recent report, Fortnite on iOS is now outperforming mobile heavyweights such as Candy Crush Saga, Clash of Clans and Pokémon Go based on weekly earnings, earning $ 6.4 million over the past seven days in comparison with those of Candy Crush Saga of $ 5.8 million. However, unlike those other games, Fortnite sells only silly costumes and silly in-game dance animations, among other cosmetic items and a three-month $ 9.99 subscription service called Battle Pass.
Sure, that's a dazzling series of metrics for Fortnite, but it's not that surprising. The game is a worldwide phenomenon due to a mixture of intelligent synchronization, the free Epic model and the growing and innate popularity of the battle royale genre. The genre was popularized by Playerunknown & # 39; s Battlegrounds, of which Epic borrowed the central concept of 100 players parachuting on a desert island, with the last person standing as the winner. But with Fortnite, a free game with a more accessible difficulty curve and more familiar and caricatural graphics, the genre really took off.
Image: Sensor tower
The mobile version of Fortnite is successful partly because it is an exact copy of the game's desktop and console versions, until you let it maintain its progress and its cosmetic cache on all platforms. That's why players feel comfortable spending money on the mobile version of the game; All templates, emotes and other game cosmetics are transferred to PlayStation, Xbox and PC. PUBG also exists in iOS and Android in a surprisingly stable state, is made by the Chinese giant of games and Tencent technology, but the progress is not transferred to other platforms.
According to Sensor Tower, when Epic lifted the invitation-only obstacle for Fortnite on iOS earlier this week, a mechanism that the developer maintained since the March 15 launch of the game, the company saw triple the daily mobile revenue of around $ 600,000 to $ 1.8 million.
Image: Sensor tower
Sensor Tower estimates that Fortnite has been downloaded 11 million times on the mobile only. According to Superdata Research, another game analysis company, Epic earned about $ 126 million through purchases in the Fortnite app in February. Mobile sales will surely increase that number in the coming months.