Fortnite of Epic Games is making a lot of money on in-app purchases, earning $ 126 million in the month of February and beating the Playerhospital competitor's Battlehosts monthly revenue extraction for the first time, according to game analysis firm Superdata Research . The news should come as no surprise to those who have followed Fortnite's meteoric trajectory and its popular real-style battle game mode, which pitted 100 players against each other on a desert island in a last-person contest. .
Although Epic borrowed the concept of parachuting on an island and competing against a large number of other PUBG players, the developer has some key advantages over its PC-focused rival. On the one hand, Fortnite is free to play. So, while PUBG earned nearly the same amount of revenue in February with $ 103 million in sales, most of those sales are unique purchases of $ 30 for the game's software license through Steam. Fortnite, on the other hand, gets a large part of your money continuously from purchases integrated into the application, mostly cosmetic items such as character skins and emoticons.
PUBG also allows people to spend money on cosmetic items, but the developer PUBG Corp / Bluehole has not intensified that initiative as quickly and successfully as Epic. The developer announced this month that it plans to add emotes to the game in the future, something Fortnite has had since its battle royale gameplay launched in September. Another advantage of Fortnite is its multiplatform accessibility. The game was released on both PS4, Xbox One and PC, all at the same time last year, and just this month, added iOS in a beta-only invitation phase. Already in about a week, the mobile analysis firm SensorTower estimates that Epic has obtained up to $ 1.5 million from the iOS port alone.
"Fortnite also has an easier learning curve and is more child-friendly thanks to its caricature aspect." These factors have combined to make Fortnite a social phenomenon in good faith, inspiring high school exams and finding their way around. the sports celebrations ", writes Superdata Research in his blog. "The recent mobile release of the title also attracts young players who do not have access to PCs or consoles ready to play." Superdata also points out that PUBG suffers from problems independent of Fortnite's success. "Cheating in PUBG is still rampant, and Bluehole has been forced to spend resources to fight against this instead of creating new content and polishing the main game," the firm explains.