Google plans to resume ad acceptance of alcohol and drug addiction treatment centers after a long period of review, Reuters reports. Google originally removed the search terms related to the rehabilitation on its AdWords platform last September, after a The Verge investigation that detailed how deceptive ads from disreputable treatment centers used Google algorithms to increase the number of admitted patients.
Google says the ads will now be examined directly by LegitScript, based in Portland, Oregon, which oversees the online pharmacies of the National Association of Pharmacy Boards to prevent abuse and the unauthorized sale of prescription drugs. According to Reuters, the new rules apply to in-person rehabilitation facilities, crisis hotlines and support groups. The rules also reflect what Google has implemented for services such as locksmiths and other in-person repairs that could lead to theft or theft.
As part of LegitScript's evaluation, treatment centers must meet 15 criteria ranging from criminal background check to insurance verification, as well as "written policies and procedures that demonstrate a commitment to best practices, effective recovery, and continuous improvement." LegitScript plans to charge $ 995 for an initial verification and then almost $ 2,000 each year to update the verification, Reuters reports.