Hyundai’s Le Fil Rouge concept has a big, stupid grille

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Hyundai is at the Geneva Motor Show with a concept that is supposed to show the future design direction of the company. That future, it seems, includes a big stupid grid.
The car is called Le Fil Rouge, which in French means "common thread", a nod to how Hyundai tries to connect its past, present and future designs with this concept. The company says that Le Fil Rouge is a "reinterpretation" of the 1974 Hyundai "Pony" Coupe Concept, which establishes the design of its first automobiles.
Somehow oblique, the body of this new concept resembles that early ancestor. The overall silhouette resembles a more softened and stretched version of the Pony concept, although with none of the hard angles that caused a stir in the 1970s. The new concept is a bit serious, in my opinion; The recently announced Infiniti Q Inspiration, another concept that aims to establish a new identity for your respective brand, does many things with the shape of the car, but in much more exciting ways.
However, one place that Le Fil Rouge abruptly separates from Hyundai's first concept is that huge grid. It gives Le Fil Rouge a smile so big and goofy that it looks like the car is laughing at Hyundai's decision. Hyundai calls it a "cascade grid", which is appropriate, since it covers almost the entire front of the car, engulfing the headlights like the rocks swallowed by the flowing lava.
Le Fil Rouge echoes the first Hyundai concept of the 1970s, the "Pony"
Giant grids are a popular trend in automobiles, especially concepts. Mercedes-Benz, Volkswagen and Nissan are all to blame, and Lexus has virtually built its entire brand around the idea. It's strange because, with the boost to electrical technology, the need for a large radiator in the front of a car actually decreases. After all, that's why Tesla got rid of his fake grill on Model S; Now he presents a smooth and almost uninterrupted job on the front of all his cars.
I'm not saying that's the only way forward, but one would think that removing a constraint such as the need for a functional grid would free designers to try a wide variety of new ideas. Instead, it feels like everyone is bankrupt trying to compete with each other to see who can cover most of the front. (To be fair to Hyundai, it does not say if the Le Fil Rouge is explicitly electric – like a design project meant to set the tone for the entire lineup, it's probably not one or the other).
Having said all this, I love the interior of Le Fil Rouge. I'm a fan of a wood finish, and this concept has that in spades. It also has these elegant screens for rear-seat passengers that drip from the curved shape of the front seats. It is an idea that probably has little chance of reaching production, but it seems much more exciting than most screens embedded or screwed into the back seat.
Hyundai has always been somewhat dispersed (and derivative) with its design, so to see it establish a new direction with this new concept is exciting. I also think it's great that, apparently, I'm going to call that first concept again. However, the resemblance to Bruce of Finding Nemo? Not that much.

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

Image: Hyundai

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