Leaked images supposedly show Fitbit’s next ‘mass appeal’ smartwatch

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Wareable has published leaked images that allegedly show Fitbit's next smart watch. The device has an elegant design and, according to reports, will be aimed at consumers. According to Wareable, it will run on Fitbit OS, will be water resistant up to 50 meters and has the ability to control sleep apnea through an SpO2 sensor. However, it will not have GPS. Fitbit's CEO, James Park, mentioned earlier during a call from an investor that the company plans to launch a smart watch with "massive appeal," and it could be.
Fitbit's latest wearable, the $ 299 Ionic, was released for average reviews; Verge's own Lauren Goode highlighted her inelegant hardware and limited functionality of the smart watch. The Ionic is also thick and only available in one size, postponing users with smaller dolls. This new watch seems to address at least some of those concerns.
Wareable informs that the device will be a successor of the Blaze, although it is not clear if it will be called Blaze 2 or if it will be given a different name. The designs show a dial with details in pink, silver or black gold, and different strap options, including plastic and fabric designs in silver, black, purple and coral. The new Fitbit device also looks like the Pebble Time Steel watch. (Fitbit acquired Pebble in December and will end support for Pebble watches in June).

Image: Wareable

Sources aware of Fitbit's plans told Wareable that the company "wants this to be something that appeals to a larger and more general smartwatch audience." This follows the announcement of the Ionic watch edition of the Adidas brand by Fitbit, valued at $ 330. It is positioning itself as a direct competitor to the Nike edition of Apple Watch, which starts at $ 329.
It is not known when the new Fitbit watch will be launched or how much it will cost, although, according to reports, it will be cheaper than the Ionic.

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