Lyft is testing monthly subscription plans for high frequency users, a sign that the company is moving towards a Netflix or Spotify model for transport.
The terms of the subscription models seem to vary, but seem to be aimed at users who spend up to $ 450 in calls per month. A full access pass offered up to 30 standard trips by Lyft for $ 199 per month, another had a price of $ 300 and another $ 399 for 60 trips. Individual trips of up to $ 15 were covered under the full access pass. It was not immediately clear how users would be charged for trips exceeding $ 15.
"We are going to move the whole industry"
Lyft CEO Logan Green mentioned that these subscription plans were the future of his company during a press event on Wednesday to announce a partnership with auto parts producer Magna to build cars without a driver. "We're going to move the entire industry from one based on ownership to one based on the subscription," he said.
Transportation reporters: Lyft has just invited me to an access plan of $ 199 per month … "With a total access plan, you pay $ 199 per month and your standard Lyft trips are free (up to $ 15)." – Janko Roettgers (@ jank0) March 15, 2018
This subscription plan to Lyft seems to be geared only to the most frequent users, people who would otherwise spend $ 450 per month on ride-leiling pic.twitter.com/Ngzsl6S6JG- Greg Bensinger (@GregBensinger) March 15, 2018
According to Green, a subscription to Lyft could cost something like $ 200, which allows him to travel 1,000 miles away. "Trust the Lyft network for all your transportation needs," he said.
Uber tested its own subscription service in several cities in 2016, but it is not clear if that experiment went nowhere.
Lyft often imagines itself as a group of experts with great ideas about the future of transport. The president of Green and Lyft, John Zimmer, has published policy documents that predict the end of personal car ownership in major cities by the year 2025, and calling more people to share the trip by charging a fee to those who do not. They recently advocated that American households sell their second automobiles as a way to reduce traffic congestion and carbon emissions. Of course, all these high resolution policy prescriptions also include the tacit recommendation to spend more money on Lyft trips.
A spokesman for Lyft did not immediately respond to a request for comment.