MoviePass updates iOS app to remove ‘unused’ location-tracking features

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MoviePass has updated its application for iOS today, with the changelog stating that the company has eliminated the "unused application location capability," as Engadget discovered.
The update comes after CEO Mitch Lowe made comments at the Entertainment Finance Forum in Los Angeles last week, claiming the company was tracking user locations. "We see how you drive from home to the movies, we see where you're going next," Lowe said, according to a Media Play News report.
MoviePass issued a statement a few days later, commenting that the company is "exploring location-based marketing as a way to help improve the overall experience by creating more opportunities for our subscribers to enjoy all the elements of a good night's sleep." We will not sell the data we collect. "
It does not look like MoviePass is actually tracking user data right now. The service's privacy policy only mentions that the GPS location is accessed to make sure that users are really close to the theater where they buy the ticket. But it seems that the company is taking a step further to ensure that there is nothing suspicious with user tracking.
In a statement released to Engadget about the update, MoviePass reiterated that it still plans to use "location-based marketing to improve the movie experience for our members", is currently not using that functionality, and MoviePass customers "always "have the option to choose the location-based services that are right for them today and in the future."


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