The latest Netflix updates give parents more detailed control of the content their children watch. Now you can set custom PINs for specific movies and TV shows, regardless of age recommendations. So, if you think Moana is not appropriate for your 10-year-old son, you could have a PIN that blocks the movie. Parents can now establish extensive PIN protections that block content at specific maturity levels.
The company also says that it will show these levels of maturity at the beginning of each program, so parents are fully aware of what their children are consuming from the beginning. These characteristics will be implemented in the coming months.
The expansion of Netflix's parental control seems to be synchronized with the imminent launch of Disney's own streaming service, which clearly targets parents and their children. Netflix signed a broadcast agreement with Disney in 2012, but it did not come into force until 2016. Disney has said it will end the deal that begins with movies released in 2019, and Netflix will keep old movies until the end of that year. Clearly, Netflix knows that it needs to reinforce its features for parents and, eventually, create and provide convincing enough content to keep parents on the platform.