Netflix is testing a new feature for kids that allows them to earn "patches" to watch episodes of certain shows. The new feature gamifies the broadcast experience for children, encouraging them to watch particular shows that Netflix has chosen, as reported by Variety.
The shows that have been selected are marked with red locks (for some unclear reason) for the users that have been included in the test. Netflix has chosen movies and TV shows that are all original Netflix, including the Trollhunters, a series of unfortunate events, the home and the Magic School Bus Rides Again. Actually, you can not do anything with the patches once you've won them.
Some studies have pointed out that while gamification can lead to a greater commitment to content, it may not have lasting benefits. "The positive effect of gamification on compromise seemed to decrease over time." This result is not surprising, since extrinsic rewards, such as badges and points, tend to disappear after a brief period of novelty, says a study. from the University of South Australia and the University of Toulouse in France.
Netflix said in a statement to The Verge: "We are testing a new feature in select titles for children that presents collectible items for a more interactive experience, adding an element of fun and providing children with something to talk about and share the titles that love. "
He added that although he was testing this feature, the patches were not guaranteed to be a permanent addition, "We learn through testing and this feature may or may not become part of the Netflix experience."
Social media responses to patches have varied from confusion to good, especially confusion when users question the purpose of the patches. But they have also worked on at least a handful of children to convince them to watch programs selected by Netflix.
At the end of each episode: "Mom, we received a PRIZE!" – Mia (@mrsmiamac) March 7, 2018