This month, Oath updated its privacy policies, which gives the company the right to scan their AOL and Yahoo emails in order to personalize ads for users.
Verizon acquired Yahoo in 2016, and brought together AOL and Yahoo under a brand unfortunately called: Oath. At that time, we noticed that the merger, along with the approval of a bill that allowed ISPs to share browsing data, was something that companies had worked for years: the ability to extract revenue from consumers with their personal information. That prediction seems to come true:
The policy also states that the company can "analyze its content and other information (including emails, instant messages, photo publications, attachments and other communications)," and selects messages from financial institutions, saying that "it can analyze the user content. " about certain interactions with financial institutions. "Oath says that its automated systems will eliminate" information that by itself could reasonably identify the recipient. "It could also collect data from the Exchangeable Image File Format (EXIF) of the images it loads and uses recognition. of images to "identify and label scenes, colors, better crop coordinates, text, actions, objects or public figures".
The update further reinforces what the Yahoo-Verizon merger was designed to do: provide an effective and direct line of consumers to advertisers. Taking into account the fuss generated by Facebook following the revelations that data companies have acquired and used the data of users illegally, these changes are not an irrational concern for users.