Oath’s new privacy policy allows it to scan your Yahoo and AOL mail for targeted advertising

New trailers: Solo, Incredibles 2, Ocean’s 8, and more
April 14, 2018
What to know about Trump’s escalating fight with Amazon
April 14, 2018

This month, Oath updated its privacy policies, which gives the company the right to scan their AOL and Yahoo emails in order to personalize ads for users.
Verizon acquired Yahoo in 2016, and brought together AOL and Yahoo under a brand unfortunately called: Oath. At that time, we noticed that the merger, along with the approval of a bill that allowed ISPs to share browsing data, was something that companies had worked for years: the ability to extract revenue from consumers with their personal information. That prediction seems to come true:
The oath confirmed to CNet that it implemented a unified privacy policy for its AOL and Yahoo brands. The updated policy (observed by Jason Kint) states that the company "analyzes and stores all communications content, including incoming and outgoing email," which will allow it to "deliver, personalize and develop functions, content, advertising and relevant services. " "
The policy also states that the company can "analyze its content and other information (including emails, instant messages, photo publications, attachments and other communications)," and selects messages from financial institutions, saying that "it can analyze the user content. " about certain interactions with financial institutions. "Oath says that its automated systems will eliminate" information that by itself could reasonably identify the recipient. "It could also collect data from the Exchangeable Image File Format (EXIF) of the images it loads and uses recognition. of images to "identify and label scenes, colors, better crop coordinates, text, actions, objects or public figures".
CNet notes that while Yahoo's previous privacy terms included terms, AOL's terms did not. The company's privacy policy allows you to opt out of participating in ad targeting and managing your marketing preferences. The policy update also does not apply to some of Oath's affiliated companies, such as Tumblr and Project Little, which have their own policies. Gmail scanned the email accounts of its users for the purpose of delivering targeted ads, but ended the practice last year.
The update further reinforces what the Yahoo-Verizon merger was designed to do: provide an effective and direct line of consumers to advertisers. Taking into account the fuss generated by Facebook following the revelations that data companies have acquired and used the data of users illegally, these changes are not an irrational concern for users.


Leave a Reply

Your email address will not be published. Required fields are marked *