Facebook CEO Mark Zuckerberg testified before Congress today in a marathon five-hour session on the current data privacy scandal at Cambridge Analytica. In addition to discussing that situation, and how the data mining company misused its information, the conversation also addressed the role and responsibility of Facebook in the world as a source of news and a tool of great influence for democracy and democracy. the communication. . While there were few explosive revelations, Zuckerberg did respond to a broad and diverse set of questions ranging from whether Facebook is a monopoly on whether the company would ever consider a paid version without advertising. As part of his appearance on Capitol Hill today, Zuckerberg brought a thick notebook to help him answer questions, stay on his talking points and give quick and relatively harmless answers to button problems. Fortunately, as there were photojournalists in the room, we have access to at least two pages of those notes. It's a couple of very revealing documents, which give us an idea of how Zuckerberg and the sophisticated executive and crisis public relations team that orbits him are thinking about the main problems facing Facebook today. Some interesting highlights here: for those who want to read the notes in their entirety, here is the complete transcript:
– Trust abuse; sorry, we let it go; took action in 2014 to prevent it from happening again.
– Test application designed by researcher from the University of Cambridge named Aleksandr Kogan.
– The people who used the application gave Kogan FB information as a public profile, I like the page, friends list + birthdays; the same for friends whose configuration allows sharing; There is NO credit card / SSN information.
– Kogan sold to CA in violation of our terms; When we find out, we ask you to delete the data.
– Confirmed they had – now it seems fake. I should have done more to audit + tell people.
– I did not think enough about the abuse; rethinking every part of our relationship with people.
– Important problem but not sharing credit card information or SSN.
– People gave access to Kogan to Facebook information as their public profile, I like the page, friends list, birthdays; the same for friends whose configuration allowed sharing.
– The changes of 2014 mean that it could not happen now; the access of restricted applications to the data even more.
Reverse search (scraping)
– Discovered about abuse two weeks ago, turn it off.
– Useful to find someone by phone number / email; if people have the same name
– Malicious actors linked public information (name, profile picture, sex, user ID) with the phone numbers they already had; turn it off. You need to do more to prevent abuse.
– Fire people for CA ?: This is how we design the platform. That was my responsibility. I'm not going to throw people under the bus.
– Did you ever fire someone?: Yes; hold people accountable all the time; It will not go into details.
– Renuncia ?: founded Facebook. My decisions I made mistakes. Great challenge, but we have solved problems before, we will solve this. He is already taking action.
– No responsibility for MZ ?: Responsible for you, for employees, for people who use FB.
– Use FB every day, my family also invests a lot in security.
– I made mistakes, working hard to solve them.
– Give people more controls, yesterday was indicated by showing people the controls of their application.
Commercial model (ads)
– You want FB to be a service that everyone can use, it has to be free, you can only do it with ads.
– The key for me is the mission: to help people connect. The business model supports that mission.
– Let's be clear: Facebook does not sell data. You own your information. We give you the controls.
– People know […] need ads; Tell us if you have to see ads, you want them to be relevant.
[…] / welfare
– Facebook […] did not pass the time; the past time dropped 5% Q4; pivot to MSI.
– […] ssesm [..] to communicate with children; MK gives control to parents.
– […] as N […] have commercial advertisements. We do not have plans to do it.
– [If attacked: Respectfully, I reject that. Not who we are.]
– Billions of people around the world use FB every day to connect with the people who matter.
– Families reconnected, people met and got married, movements were organized, tens of millions of small and medium businesses now have better tools to grow and create jobs.
– More work to do, but you can not lose sight of all the ways in which people use FB forever.
Tim Cook in the biz model
– Bezos: "Companies that work hard to charge more and companies that work hard to charge less."
– In FB, we try to charge less. In fact, we are free.
– [On data, we’re similar. When you install an app on your iPhone, you give it access to some information, just like when you login with FB.
– Lots of stories about apps misusing Apple data, never seen Apple notify people.
– Important you hold everyone to the same standard.]
– It's very disturbing; and unfortunately we see bad things on Facebook.
– It should not take place in our service; Community norms prohibit hatred, intimidation and terror.
– Working to be more proactive; AI, hiring more people, p. terror, p. suicide.
– It will never be perfect; but making big investments.
Electoral Integrity (Russia)
– Too slow, moving forward. France, Germany, Alabama.
– Intermediate periods are important, but not only in the US UU – Brazil, Mexico, Hungary.
– Just announced a committee of academics to commission independent research on social networks about democracy.
– Silicon Valley has a problem, and Facebook is part of the problem.
– Personally, they worry about progressing; Long way to go [3% African American, 5% Hispanics].
– Consumer choice: consumers have many options on how they spend their time
– Small part of the advertising market: advertisers also have options – market of $ 650 billion, we have 6%.
– Break FB ?: American technology companies are a key asset for the United States, the division strengthens Chinese companies.
GDPR (Do not say we already do what GDPR requires)
– People deserve good tools and privacy controls wherever they live.
– We build everything to be transparent and give people control. GDPR does some things:
– Provides control over the use of data, which we have done for some years.
– Requires consent – done a little, now doing more in Europe and around the world.
– Obtain special consent for sensitive things, p. facial recognition
– Support privacy legislation that is practical, puts people in control and allows innovation.