Sarah Lacy, founder of the media site Pando, has presented her new company, President Mom. The subscription-based initiation aims to provide resources to working mothers and, ultimately, configure them to be successful in all areas of their lives.
"One of the things that is quite different for us is that we really focus on the woman, not the children," Lacy told TechCrunch. "There are many places where you can get many answers of what is an excellent kindergarten or where there is a child-friendly restaurant, and many things are always very child-centered, we are really focused on the woman."
At the launch, President Mom focuses on a key functionality: a question and answer platform. Every day, the team of three members of the mother president selects two questions, one about life and the other about work, from the community to present the answers and the discussion on the site. These questions can range from "How much do you get paid?" Up to "What is the best way to handle harassment at work?" To "What should I do if I think my spouse is cheating on me?"
"The goal of each thread is to give that mother the best response," said Lacy. "It really is not having an open discussion panel of everyone's opinions on that topic."
What makes Chairman Mom different from other social media systems is its emphasis on the use of real names while offering anonymity. Real names are required to register, but community members can ask and answer questions anonymously. There are no votes or direct messages either.
"We do not have things that have created tribalism and fights in other mom networks," said Lacy.
The goal with the mom president is to change the brand of what the working mothers and what the working mother represents, said Lacy. Before Lacy became a mother, she heard horror stories about what to expect, she said. Some people, for example, told him to expect to feel like a failure at home and at work. But that was not what it was for her, Lacy said.
"I was surprised at the disconnect between that and what happened when I actually had children," Lacy said. What happened when I had children was that I was better at everything. I became more ambitious, I wrote faster, I was much better as a manager. It was much more productive. You really have this amazing ability to prioritize what is important. "
Lacy went by the name of Chairman Mom for "telegraph in charge and maternal," he said. It was important to her, she said, that the name should not evoke any connotations of shame about pregnancy and motherhood.
"It's even a step beyond" I'm not ashamed ", but as" No, this is our source of power, "he said." Something that sounds so declarative in charge but also maternal. "And still the president of the board is called And it is this idea that we are overthrowing a patriarchy, this is the world of a man that we are overthrowing and we have no illusion about that fact. "
The mother president costs $ 5 per month to access his community of honest answers to questions about labor maternity. By making people pay to access the platform, one hope is that the trolls do not pay real money for trolls, Lacy said. The platform also said that the platform is free of advertisers and intends to continue like this.
The president's mother is not the only startup that addresses mothers. There is peanut, which is a tinder-like experience to find other moms to hang out with. There is also Winnie, who helps parents find suitable places for children and access other resources that may be useful for parents.
Lacy said he recognizes that the president, Mama, has competitors, but also recognizes that "it is such a huge market for which no one is building," he said. It's so huge, Lacy said, that she imagines seeing "a handful of multi-million dollar consumer-oriented Internet companies."
President Mom has been in a private beta version for the last month, with "several hundred" people using it. President Mom has raised a $ 1.4 million seed round led by Ann Miura-Ko of Floodgate Ventures and Tim Connors of PivotNorth Capital, with the participation of Greylock Discovery and Precursor Ventures.