British satellite TV presenter Sky is presenting a series of new improvements to its Sky Q service this week. Spotify will be launched on Sky Q in the UK and Ireland in the spring, and like other third-party applications, it will be integrated into the Sky Q interface to quickly access songs and playlists.
Next to Spotify, Sky is also adding the Netflix integration. This highly requested addition will see that Netflix shows like The Crown or Stranger Things will be directly available within the Sky Q interface. Sky says it is combining the full Netflix service into "a new Sky TV subscription package", which means that existing Netflix clients can migrate to the new Sky TV package. Pay directly the Netflix subscription fee to Sky or simply log in to Netflix Sky Q application to access the content.
Spotify on Sky Q
The partnership with Netflix is unusual, since Netflix usually provides its own application to decoders. Sky is integrating Netflix content directly with its own content, within the Sky Q interface. Sky is also improving other aspects of Sky Q, including better voice functionality for personalized recommendations. The Sky Q sports section will also receive an update to reflect the spectators' favorite sports and teams, and a new user interface will include a new homepage that includes recent recordings, favorite channels and recovery TV.
Sky Q will also receive HDR support, but it is not clear if this is limited to streaming movies or if live TV and sports will also include HDR. Sky is already compatible with Dolby Atmos, but the company has not revealed whether its HDR support will include HDR10, Dolby Vision or HLG. Sky Q software updates are expected to be available this spring.
Sky's extensive software upgrades take place in the same week as a $ 31 billion Comcast surprise bid to buy the European pay-TV service. Comcast is clearly interested in gaining access to Sky's 23 million subscribers across Europe, but the offer will complicate Disney's $ 52 billion deal to buy a large number of Rupert Murdoch's 21st Century Fox.
Disclosure: Comcast is an investor in Vox Media, the parent company of The Verge.