Snapchat is turning its Lenses platform into a shopping mall for brands

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Snapchat has been building Lenses, its platform for augmented reality filter slowly and firmly, as a way to keep users hooked on taking selfies and as a way to make money from advertisers. Starting this week, Snapchat will introduce its new feature Shoppable AR, which will allow advertisers to display and sell products through the application's lenses, according to TechCrunch. The new feature is based on a Snapchat that was introduced almost three years ago when it allowed companies to create brand filters on its Lens platform and soon after it opened its Lens Store to sell the AR masks for $ 0.99 each.
Now, advertisers can add a button to a Lens that takes users to a website where they can buy an associated product. The property is beginning with some discrete associations. They include one with hair care provider Clairol, which is selling a "beauty product test" through Snapchat, and another with Adidas, which sells its pair of Deerupt shoes, according to TechCrunch.

Image: Snapchat

There are also a couple of brand-name exercises that are not selling products directly, but they will help you find games and movies that you would consume outside of Snapchat. For example, mobile application developer King has a special Candy Crush Saga filter that works like an AR game that you can play from the application, and the media producer STX Entertainment is using Snapchat to promote Amy Schumer's new movie I Feel Pretty with a link to the trailer.
This new feature of Lens friendly with the brand is based on the presentation of Snapchat by Lens Studio yesterday, which will allow creators to design and launch the AR signature filters of the application for the first time using a set of tools, objects and effects. included According to the parent company of Snapchat Snap Inc, the lenses are used by more than 70 million users per day, and are possibly the most unique and potentially profitable advantage of the company through Instagram, owned by Facebook, which is a popular destination for the ephemeral stories, but not necessarily the AR Snapchat face filters widely popularized years ago.

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