Sony’s new A7 III is a $2,000 full-frame mirrorless camera that should terrify Canon and Nikon

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Sony spent 2017 launching expensive cameras like the A9, but today the company announced one that sounds almost as good at half the price. The new full-frame A7 III divides the difference between the A7R III full of pixels and the A7S II, the company's low light and video camera. It has great speed and almost everything else you could ask for, all for $ 1,999 (only for the body) when it comes out in April.
Sony positions the A7 III as the "basic full screen model" of its line of cameras without a mirror. But the new shooter is the opposite. The centerpiece of the A7 III is a new 24.2 megapixel sensor illuminated from the rear with 5-axis optical image stabilization.
Sony calls it the "basic full frame model", but it has nothing basic
A new version of the company's Bionz X image processor is also found inside the camera, doing everything possible to get the most out of that sensor. The results are shown as the best features of the camera. The A7 III takes snapshots of up to 10 frames per second in RAW or JPEG format, with a buffer of 177 images for JPEG, 89 images in compressed RAW format and 40 images in uncompressed RAW format. It captures images with a dynamic range of 15 stops and generates 14-bit RAW files. And it records 4K HDR video, as well as 120 high-speed 1080p images per second, and includes (of course) the ability to capture more cinematic S-Log 2 and 3 color profiles. The processor is also efficient, allowing the camera to capture up to 710 shots on a single battery.

The A7 III also features 693 AF points that cover 93 percent of the frame, which work together to provide auto focus that Sony says is twice as fast as found in the A7 II. It is assumed that the AF system is also robust even in difficult low light situations, which is good because the back lit sensor allows a scandalous maximum ISO of 204,800.
Other features of the note include an OLED viewer of 2.3 million points, which is noticeably smaller than that of the A9 or the A7R III. The A7 III has USB Type C, however, and there is an AF joystick on the back of the body, which is weather resistant (but not 100% sealed). There are 11 personalized buttons scattered around the body of the A7 III, and the camera also includes (mercifully) the customizable "My Menu" function that Sony launched on the A9, which allows users to cut the often Byzantine menu system by creating a page with all the options they use most often.
The A7 III has some disadvantages compared to Sony's more expensive models, but they are not breakthrough agreements
For a "basic" camera, some of these specifications are frankly hard to believe at first glance. But when you see how fast Sony has repeated in recent years, and the deep line of cameras that have hit the market as a result, it's really not surprising that something like the A7 III can exist at a competitive price. Some of the company's most treasured features are missing, such as the un-darkened viewfinder of the A9 and A7R III, and completely weather-resistant. The touch screen on the back also has a slightly limited movement, as it only flips and tilts. However, something tells me that many people will be happy with these concessions if they get a star performance in excess of $ 1,000 less.
Sony has led the way in the mirrorless camera segment for some time, and has been coming particularly hard in the full-frame market, which is still dominated by digital SLRs. But Sony overtook Nikon in full-screen sales last year, and a camera like the A7 III probably helps the company try to dethrone the king.


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