Spotify plans to make changes to its free subscription level that should more closely mimic its paid subscription service, according to Bloomberg.
The updates, according to Bloomberg sources, will make the service easier to use, especially for those who access it on mobile devices. Mobile users with free plans can access playlists more quickly and have more control over how they listen to music in playlists. Currently, the free plan prevents you from selecting tracks within a playlist, you only have to listen to what you hear in random play. An announcement about these changes is expected within a couple of weeks.
Spotify was made public on April 3, and its services are available in 61 countries with a total user base of 159 million that includes free auditors supported by ads and 70 million users who pay as of January 2018. The company foresees It will pay up to 96 million subscribers and a 30 percent increase in revenues to $ 6.6 billion by the end of the year. Spotify is likely to continue to focus on its central revenue stream of user subscription growth, and making the free experience better to use is a key part of attracting new people to the service.