Walt Disney Studios is currently threatening Star Wars fans with "an extensive global promotion campaign" that, in addition to Solo, will include Denny & # 39; s, Esurance, General Mills, Nissan and Symantec. These associations will include "attractive experiences" and "relevant activations". In the press release, Solo also encouraged what is demographic at the center of the Venn diagram that involves Star Wars fans and cup enthusiasts to visit its website and "SOLOBRATE good times." No one has explicitly called Solo cups the official Millennium Falcon cup, but as someone who scored reasonably well on reading comprehension in college, I'm happy to cut the cruft and award that title myself. Brands!