Strava fitness app quietly added a new opt-out for controversial heat map

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In January, the popular Strava fitness app entered into controversy over a map of global activities so detailed that it revealed clandestine military bases. To make matters worse, the route to disable the feature was not simple and required several clicks within the application.
However, the company has made a design change to make the exclusion option more prominent. Instead of requiring multiple clicks, you can now toggle the heat map on the first page of the privacy settings. (The change seems to require an exclusion option, rather than an acceptance option). ACLU lawyer, Matt Cagle, noticed the adjustment.

A Strava spokesperson confirmed that the design change was made for all users in February. The spokesperson noted a note that the company's CEO wrote after the controversy, in which he wrote that "our engineering teams and user experience are simplifying our privacy and security features to ensure that they know how to control their own data."

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