A new study by Consumer Intelligence Research Partners (CIRP) says that Android users have greater brand loyalty than iOS users, as reported by TechCrunch. The report says that Android's loyalty has not only increased since early 2016, but is currently the highest that has ever existed.
To measure the current loyalty to each platform, the study analyzed the percentage of American customers who stayed with their operating system after updating their phones in 2017. Ninety-one percent stayed with Android, while 86 percent remained with Android. iOS Mike Levin, partner and co-founder of CIRP, tells TechCrunch that "with only two mobile operating systems at the moment, it seems that users now choose one, learn it, invest in applications and storage, and maintain it."
Brand loyalty for iOS and Android has changed over the years. In 2013, iOS users were more loyal, but from January 2016 to December 2017, Android had the leadership, which ranged between 89 and 91 percent, while iOS's loyalty ranged from 85 to 88 percent. However, CIRP says it is worth noting that the exchange rate is different from the number of people who change. Android has a larger customer base than iOS, so the number of people who switch to iOS from Android is equal to or greater than the number of people who switch from Android to iOS. "By looking at the absolute number of users in this way," Levin says, "it tends to support claims that iOS wins more previous Android users than Android does with previous iOS users."