Facebook's leadership continues to grapple with the current Cambridge Analytica data privacy scandal, but that does not mean that the search to destroy Snapchat has taken a break. According to TechCrunch, the company is currently testing three new features for its product of ephemeral message stories that aim to make the feature a more prominent part of Facebook's mobile application.
These tests include making the Facebook camera the default option when a user chooses to update their profile status; make Stories the default destination to share at any time a user uses the augmented reality features of the Facebook camera's Snapchat style; and floating a Facebook Stories window with large preview tiles just at the top of News Feed.
Of course, none of these changes, if they reach the majority of users, will necessarily have a great effect on the popularity of Facebook Stories. The company has had massive success with the story format implemented on Instagram and WhatsApp, which now have more active monthly Stories users than the entire Snapchat. But the feature is still a ghost town in the main Facebook application. After all, there is only a lot of ephemeral exchange that you can do in a single day.
Facebook has tried to attack that problem by facilitating the process of publishing stories on its platforms. He also added desktop loading for Facebook stories and merged the specific version of the Messenger product with the main version of the Facebook application. Now, with these tests, it seems that the company still does not give up.
However, it makes sense that Stories continues to be a big focus for the company, as it moves more resources towards more "meaningful" interactions between family and friends. Given Snapchat's recent growth problems and disapproval of the platform by well-known celebrities and influencers, it appears that Facebook's ongoing assault on its main messaging competitor is achieving its ultimate goal. Just do not expect Facebook users to see any benefit from the battle.