Lincoln debuted his new Aviator mid-size SUV at the New York International Auto Show this week, and presented hi-tech whistles and bells more than Ford's luxury brand is known for. It can be turned on and operated with a virtual key on a smartphone. It will feature Ford's new driver assistance system with automatic emergency braking and pedestrian detection. And most notably, the aviator will be Lincoln's first plug-in hybrid vehicle.
The decision to electrify the Lincoln Aviator is part of Ford's $ 11 billion investment in zero-emission vehicles. Earlier this year, the Blue Oval announced plans to deploy 40 hybrid and all-electric cars within five years, the first of which would arrive in 2020. On the other hand, Lincoln plans to introduce hybrid versions of all of its EE models. UU For the year 2022, according to Automotive News. The automaker is following a path marked by European premium brands such as Mercedes-Benz, Volvo, BMW and Jaguar Land Rover, all of which have announced plans for more hybrid and electric vehicles.
There's still a lot we do not know about the Aviator
There are still many things we do not know about the Aviator because Lincoln keeps many of the specifications secret until the production version of the car is presented at the auto show. But in a preview to the show in the West Village of Manhattan earlier this week, Lincoln executives suggested that Aviator could finally get to the automaker's monthly subscription service that will soon be launched.
Lincoln has been testing its subscription plan with 17 different second-hand models in San Francisco and Los Angeles, and plans to extend it to more cities in the short term, said Robert Parker, director of marketing, sales and service. The monthly fee includes insurance, maintenance, collection and delivery. "That's an opportunity to present Lincoln to consumers," Parker said. "They can drive for only a week and up to a month."
Lincoln is the latest luxury brand to experiment with non-traditional property models. Porsche launched a monthly service of $ 2,000 a month last year, followed by Volvo, Mercedes-Benz and BMW. It is also rumored that Lexus is considering its own subscription plan. It is an attempt by car manufacturers to support trends in the industry towards shared carpooling and carpooling services.
Lincoln may not carry the same cache as Tesla or Porsche, but the automaker has been working with the Continental and the Navigator. The medium-sized luxury SUV class is also red-hot and the Aviator has the potential to be a strong American contender.
The luxury class of medium-sized SUV is red hot
Through the Ford SYNC infotainment system, the Aviator will provide "indications" when the fuel runs out, and can automatically connect to the vehicle's navigation system to find the nearest service station. Ford recently added Waze and Alexa from Amazon to SYNC, so those services will also be available to Aviator owners.
The Aviator will also be the debut of Lincoln's new "Telephone as a Key" technology for those who get irritated at having to use those keychains that are easy to lose and obsolete. Owners can lock and unlock the vehicle, open the trunk, start the car and drive it, all with just a smartphone (and the "Lincoln Way" application from the car manufacturer). They can send a temporary code to others, such as a teenage driver or a valet, for short-term needs. However, do not worry about someone running away with your trip: the code will eventually exhaust the waiting time.
The plug-in hybrid version of the Aviator still comes with a twin-turbocharged engine, which Lincoln says it intends to relieve range anxiety. Time is certainly crucial. Like Ford, Lincoln is in the midst of a renovation and is eager to prove that a decline in sales is not a death sentence.