Walmart will add more than 500 additional Towup Towers to its stores in the United States by the end of this year, the company announced yesterday, as detected by TechCrunch. Each Pickup Tower allows users to take their orders online from high kiosks inside Walmart stores.
After completing an online order, customers will be notified when their item is available to be picked up in a tower. Then they can drive to the store, scan a bar code on the kiosk computer, and the item is delivered to the customer's hands.
Walmart also tries to remain competitive with Amazon by offering customers lower discounts on online items only if they choose to pick up at the store instead of sending the product home. Shipping to Walmart stores costs less for the company than for individual homes, given the operation of order fulfillment centers and large wholesale orders.
Since Amazon does not have nearly as many traditional stores as Walmart, and users have to pick up from Amazon Lockers instead of getting the in-store experience most of the time, it's potentially a way for Walmart to attract more customers. (Although, Amazon uses its Whole Foods stores as locations for Amazon Lockers after it acquired the supermarket chain last year).
Last year, Walmart introduced nearly 200 Towup Towers, and after seeing more than half a million orders sent to the towers, it is now expanding the program. About 40 percent of the US population UU You will have access to the function later this year, according to Walmart estimates.
The company is also adding Storage Cabinets within the new 500 Recoleta Towers, additional space for the towers to fit larger objects, such as mini-refrigerators and televisions. Then, customers can take larger items from inside the Pickup lockers where those products will be stored.