Whole Foods will close its customer rewards program, digital coupons and online accounts on May 2 and double everything at Amazon Prime, according to an email to customers this week. The email, as observed by Marketwatch, says that the unused rewards will not be transferred to Amazon Prime, so customers should try to use their benefits before the program officially begins to get dark.
No other details were provided, but the online retailer hinted that additional announcements will be made. Since Amazon's acquisition of Whole Foods last year, the online retailer has been more present in Whole Foods stores across the United States. The day that Amazon officially closed the acquisition agreement, it immediately began selling Echo speakers in stores across the country. In recent months, he also began offering discounts to Prime members, delivering groceries through Prime Now, adding Amazon Lockers to stores and giving a 5 percent refund to Whole Foods buyers with an Amazon Prime credit card. Rewards
Amazon president Jeff Bezos said in a letter to shareholders today that the company currently has more than 100 million Prime customers worldwide.