Marvel did not invent the sting of later credits, but from the moment Nick Lury, by Samuel L. Jackson, appeared at the end of Iron Man a decade ago, Marvel's cinematic universe has absorbed it as his calling card. The director of Batman v Superman, Zack Snyder, even said he did not include one at the end of the movie "because Marvel does it." Sure, Iron Man was a great success, but the massive and interconnected universe that is reaching its peak in Avengers: Infinity War was launched when Fury told Tony Stark (Robert Downey Jr.): "I'm here to talk to you about the Avenger Initiative. "
Coming soon in the release of Avengers: Infinity War, the first half of the gigantic and full of stars of Marvel's 10-year launch strategy, I would like to propose something radical: when Marvel launches Avengers: Infinity War part 2 (or whatever finish by calling him), there should not be a scene after the credit.
I have every expectation that I will be disappointed with this account. The final credit scenes have become an integral part of the Marvel movie experience, as essential to the brand as the increasingly extensive Marvel Studios logo that opens each film. Films have reached the point where they have come to self-reference, to make fun of themselves.
These are essentially ads that Marvel sticks to the back of each movie
As entertaining as post-credit scenes are, and as sympathetic as they have been in linking movies, it does not change the fact that they are essentially advertisements that Marvel keeps on the back of each movie to make sure that fans never leave a theater without having been sold on your next trip back. Somehow, the studio has made fans wait for commercials, instead of considering them annoying. But, at the end of the day, the stings are still warnings that have the intention of moving the focus of the spectators towards whatever comes later in the series, not what they just saw.
It's a smart strategy for the endless ribbon of a franchise that Marvel and Disney are looking to build. But Infinity War, and Infinity War, part 2, in particular, are not normal Marvel movies. They are the grand finale of the 10-year plan, the reward for the audiences that stayed until the end of all those post-credit scenes to track which Infinity Stone ended where. However, Avengers 4 ends, whether it's characters that die, Thanos destroying the universe, a Stan Lee ex machina, or whatever, a post-credit scene will reduce the construction of a decade. It will not feel like a great final reward if the movie leaves people with a note of "Come and see Guardians of the Galaxy". 3 next summer! "
A post-credit scene will undermine the entire construction of a decade-long
Marvel's sting strategy returns to one of the biggest flaws in the modern pop culture machine: we've forgotten how to let things end. If there is no culmination or catharsis of the stories told in all the Marvel films, then all we have left is a status quo in constant escalation that never resolves, spiraling higher and higher with rising bets that never amount to anything. Why do viewers care that the Avengers have defeated Thanos when we have already started playing the next final threat that will wipe out the entire cosmos this time?
The Marvel films have had their way for a while, constantly restoring the status quo to make sure everything is ready for the next round. That structure has left more or less the films with greater potential for impact as Captain America: Civil War at the beginning.
Image: Disney / Marvel
But a big part of the reason why this strategy has worked so far is that the studio has been building up Infinity War for so long. The post-credit scene of The Avengers ended by insinuating Thanos's great and distant threat, and the sting of Age of Ultron extended the trick with a scene of Thanos putting on his big golden gauntlet and muttering, "Well, I'll do it myself. "But Marvel can only move forward the narrative for so long, and with Infinity War, it's time to pay the check and finish the story instead of escalate and mock what follows. Based on the current template of Marvel credit stings, what could Infinity War part 2 do as a satisfactory ending? Another joke that did not make the final cut of the movie? A promotion for the sequel to Spider-Man: Homecoming that will hit theaters later in 2019?
What could & # 39; Infinity War 2 & # 39; possibly address as a satisfactory ending?
The study has failed in this before; One of the fatal flaws of Age of Ultron was the way it was lost by planting the seeds for future films. By focusing on the division between Captain America and Iron Man to establish the Civil War and launching the search for Thor's random vision of Thor to configure Ragnarok, the studio crammed the film in a way that distracted the supposed main story.
There will be more Marvel movies after the final movie of the Avengers. The fourth film by Avengers is intended as a significant end point for the universe of the Marvel movie. As the head of the study, Kevin Feige, said in an interview with Variety: "There will be two different periods, everything before Avengers 4 and everything else." And Marvel already has big ambitions to move forward, with dozens of films in the making.
There will be plenty of time to announce for those films, but the end of Infinity War part 2 is not the right place. Instead, give the last decade of MCU movies a minute to breathe, and celebrate all you've achieved so far.